[ox] If you want it done right...build it yourself!
- From: "Franz J. Nahrada" <f.nahrada magnet.at>
- Date: Wed, 18 Jul 2001 12:30:44 +0200
Das folgende entstammt dem Bereich der Realsatire, ist ein wenig
offtopic, im Grunde aber auch nicht. Vielleicht sagt die Geschichte
sogar mehr über den Medienfeudalismus als hundert theoretische
Abhandlungen aus.
Es geht konkret um ein Service von NIKE, aber die Spieler sind
austauschbar. Viel Spaß im Reich des Prosumerism !
Franz
--------------------------------------------
This is a forwarded message
Date: Friday, July 13, 2001, 10:29:41 AM
Subject: [silver] Nike-Sweatshop
===8<==============Original message text===============
read and pass on if you haven't already done so...
Nike now lets you personalize your shoes by
submitting a word or phrase
which they will stitch onto your shoes, under the
swoosh. So Jonah Peretti
filled out the form and sent them $50 to stitch
"sweatshop" onto his shoes.
Here're the responses he got...
From: "Personalize, NIKE iD" nikeid_personalize nike.com>
To: "'Jonah H. Peretti'" <peretti media.mit.edu>
Subject: RE: Your NIKE iD order o16468000
Your NIKE iD order was cancelled for one or more of the following
reasons:
1) Your Personal iD contains another party's trademark or other
intellectual property
2) Your Personal iD contains the name of an athlete or team we do not have
the legal right to use
3) Your Personal iD was left blank. Did you not want any personalization?
4) Your Personal iD contains profanity or inappropriate slang, and
besides, your mother would slap us.
If you wish to reorder your NIKE iD product with a new personalization
please visit us again at www.nike.com
Thank you, NIKE iD
-------
From: "Jonah H. Peretti" <peretti media.mit.edu>
To: "Personalize, NIKE iD" <nikeid_personalize nike.com>
Subject: RE: Your NIKE iD order o16468000
Greetings,
My order was canceled but my personal NIKE iD does not violate any of the
criteria outlined in your message. The Personal iD on my custom ZOOM XC
USA running shoes was the word "sweatshop."
Sweatshop is not:
1) another's party's trademark,
2) the name of an athlete,
3) blank, or
4) profanity.
I choose the iD because I wanted to remember the toil and labor of the
children that made my shoes. Could you please ship them to me
immediately.
Thanks and Happy New Year, Jonah Peretti
---------
From: "Personalize, NIKE iD" <nikeid_personalize nike.com>
To: "'Jonah H. Peretti'" <peretti media.mit.edu>
Subject: RE: Your NIKE iD order o16468000
Dear NIKE iD Customer,
Your NIKE iD order was cancelled because the iD you have chosen contains,
as stated in the previous e-mail correspondence, "inappropriate slang".
If you wish to reorder your NIKE iD product with a new personalization
please visit us again at nike.com
Thank you, NIKE iD
---------
From: "Jonah H. Peretti" <peretti media.mit.edu>
To: "Personalize, NIKE iD" <nikeid_personalize nike.com>
Subject: RE: Your NIKE iD order o16468000
Dear NIKE iD,
Thank you for your quick response to my inquiry about my custom ZOOM XC
USA running shoes. Although I commend you for your prompt customer
service, I disagree with the claim that my personal iD was inappropriate
slang. After consulting Webster's Dictionary, I discovered that
"sweatshop" is in fact part of standard English, and not slang. The word
means: "a shop or factory in which workers are employed for long hours at
low wages and under unhealthy conditions" and its origin dates from 1892.
So my personal iD does meet the criteria detailed in your first email.
Your web site advertises that the NIKE iD program is "about freedom to
choose and freedom to express who you are." I share Nike's love of freedom
and personal expression. The site also says that "If you want it done
right...build it yourself." I was thrilled to be able to build my own
shoes, and my personal iD was offered as a small token of appreciation for
the sweatshop workers poised to help me realize my vision. I hope that
you will value my freedom of expression and reconsider your decision to
reject my order.
Thank you, Jonah Peretti
From: "Personalize, NIKE iD" <nikeid_personalize nike.com>
To: "'Jonah H. Peretti'" <peretti media.mit.edu>
Subject: RE: Your NIKE iD order o16468000
Dear NIKE iD Customer,
Regarding the rules for personalization it also states on the NIKE iD web
site that "Nike reserves the right to cancel any personal iD up to 24
hours after it has been submitted". In addition, it further explains:
"While we honor most personal iDs, we cannot honor every one. Some may be
(or contain) other's trademarks, or the names of certain professional
sports teams, athletes or celebrities that Nike does not have the right to
use. Others may contain material that we consider inappropriate or simply
do not want to place on our products.
Unfortunately, at times this obliges us to decline personal iDs that may
otherwise seem unobjectionable. In any event, we will let you know if we
decline your personal iD, and we will offer you the chance to submit
another." With these rules in mind, we cannot accept your order as
submitted. If you wish to reorder your NIKE iD product with a new
personalization please visit us again at www.nike.com
Thank you, NIKE iD
From: "Jonah H. Peretti" <peretti media.mit.edu>
To: "Personalize, NIKE iD" <nikeid_personalize nike.com>
Subject: RE: Your NIKE iD order o16468000
Dear NIKE iD,
Thank you for the time and energy you have spent on my request. I have
decided to order the shoes with a different iD, but I would like to make
one small request. Could you please send me a color snapshot of the
ten-year-old Vietnamese girl who makes my shoes?
Thanks,
Jonah Peretti
<no response>
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