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[chox] Ein Wahlkampf mit kollektiver Intelligenz

Die Methoden freier Softwareentwicklung kreativ auf die Medien-
produktion umgelegt ? Oh nein, werden die Puristen rufen, das
ist ja bloß das Street Performer Protocol! Oder auch das nicht, ein
simples Preisausschreiben mit Massenjury.
Anyway. dann geht es halt um verschiedene Formen, wie wir 
technisch unsere kollektive Intelligenz im digitalen Zeitalter
gebrauchen können....

The Revolution Will Be Televised

By Liz Langley, AlterNet November 2, 2003 

[extract]...The idea that money doesn?t automatically imply quality 
or victory and that the little guy can be a winner seem to be two 
key principals behind an interesting experiment sponsored by the 
Moveon.org Voter Fund, Bush In 30 Seconds.

Bush In 30 Seconds is MoveOn?s national contest to find the best 
30-second TV spot showcasing any failed policy of the Bush 
administration. Pick a policy. Any policy. If you make a persuasive 
and creative case against it your spot could be aired during the 
week of Bush?s 2004 State of the Union address.

If you want to win you have to get past a few hurdles. All eligible 
video submissions will be posted on MoveOn?s website so 
MoveOn?s 1.6 million members can get a chance to pick their 
favorite ads first. Those that make the cut will then be voted on by 
a panel of celebrity judges, a lineup that reads like a who?s who of 
the nation?s film, music and political communities...

...Eli Pariser, MoveOn?s campaigns manager, says that from the 
beginning the group has "focused on bringing the everyday 
American into the political process," and that goal is interestingly 
reflected in this very democratic way of getting an ad made, a sort 
of "Project Greenlight," for the campaign set.

Many voters have tuned out the slick political ads made year after 
year by the usual Beltway suspects; a small coterie of Washington 
consultants. The Bush In 30 Seconds team intends to open up the 
playing field. This contest presents an opportunity to engage voters 
with creative messages made by new talent that will convey what?s 
really at stake in Election 2004.

"The ad doesn?t have to be TV quality," Pariser explains. "We will 
remake the ad for TV if necessary." No background in film is 
required; just a good idea, clearly expressed on video. There won?t 
be any pricey agencies, focus groups or test screenings...Pariser 
says that the tens of thousands of votes the group anticipates on 
the ads should tell "whether these ads will resonate" with the 

Is it possible for a taking-it-to-the-people campaign like this to help 
the Democrats pull a Marlins-style victory over Bush and his 
astonishing fund-raising efforts? CNN reported on October 15 that 
Bush "raked in $49.5 million over the past three months for his re-
election bid?a total that appears to surpass the collective haul of 
his nine Democratic rivals, according to campaign officials."

Actually the whole contest idea reminds me of a political 
"American Idol": It?ll be fun to watch the bad stuff, nice to see the 
good stuff and a real joy to see someone without all the money and 
family ties in the world get a chance to play in the big leagues.

For information on how to enter the content, visit Bush In 30 
Seconds at www.Moveon.org Voter Fund.

Liz Langley is a freelance writer and the creator of ABBAparty.com.


[English translation]
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